Harrisburg, Pa.-based New World Pasta Company (NWPC), a producer and marketer of branded dry pasta in the US and Canada, has initiated a nationwide launch of its Healthy Harvest Whole Wheat Blend pastas. The Healthy Harvest pastas, which will be sold under NWPC's American Beauty, San Giorgio, Prince and Creamette brands, are a blend of enriched semolina and durum wheat.