The company said Blackberry is the "logical progression" for the business

The company said Blackberry is the "logical progression" for the business

UK online retailer Ocado has launched its first supermarket app for Blackberry phones.

Ocado launched the Ocado On The Go app for iPhones in July 2009 but on Wednesday (9 November), Ocado revealed the app for Blackberry and Windows Phone 7 handsets.

The company said Blackberry is the "logical progression" for the business. Recent Ocado analysis of food shopping habits found that orders made using the Ocado On The Go app are highest during peak travel times, suggesting that mobile shoppers buy their groceries when travelling.

The company said the On The Go app for BlackBerry is compatible with over 30 different models and handsets. Upgrades, including barcode scanning and delivery slot syncing with phone calendars, will be implemented in the coming weeks, it added.

Ocado co-founder Jason Gissing said: "Busy workers and casual mobile users alike can now find everything they need to ensure their households run smoothly; over 21,000 great value and quality products in their pocket."

BlackBerry users can get the app by visiting the BlackBerry App World through the handset and for Windows Phone 7, it is available from the Windows Phone Marketplace.