David B. Williams, a nearly 30-year veteran of The Quaker Oats Company who led the charge on Gatorade's explosive growth in sales in the 1990s, joined Ocean Spray Cranberries, Inc., today as Vice President of the company's combined single-serve beverage and foodservice sales division. As the newest member of the company's executive team, Williams, 52, reports directly to President and Chief Operating Officer Randy Papadellis, the former Welch's marketing chief who joined Ocean Spray in July.