The on-the-go chocolate market will grow at just 1.3% CAGR globally from 2000-2005. Much of this growth will come from the currently small markets of France and Italy, where the markets are expected to grow at 4.3% CAGR and 2.2% CAGR respectively. The mature markets of the US and Sweden will grow much slower, at 1.6% and 0.1% respectively. Southern Europeans, then, are closing in on their more northerly counterparts in the chocolate bar stakes.