Online sales of vitamins and minerals are very low across Europe. While the US had sales of over $83 million in 2000, the largest European market was the UK at just $2.1 million. However, consumers are starting to take to the idea of buying food supplements online, and sales in the UK will increase by nearly 60% per year to 2005. The German growth rate over this period will be even higher, with the market doubling each year.