Online sales of vitamins and minerals are very low across Europe. While the US had sales of over $83 million in 2000, the largest European market was the UK at just $2.1 million. However, consumers are starting to take to the idea of buying food supplements online, and sales in the UK will increase by nearly 60% per year to 2005. The German growth rate over this period will be even higher, with the market doubling each year.

Online vitamin and mineral supplements sales ($ million), by country, 2000-05

 
2000
2005
France
1.0
11.1
Germany
0.7
12.6
UK
2.1
13.7
D A T A M O N I T O R
Source: Datamonitor, 2001: "Total Well-being"

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