Restaurant Efficiencies, Inc., the premier provider of integrated supply management for restaurants - today announced the addition of online messaging to its flagship application service, OrderSmart(TM), significantly enhancing the channels of communications between restaurants and suppliers.

In less than 12 months, OrderSmart.com has become the Bay Area restaurant industry's prevailing software and service application, offering an online, integrated supply management tool that has dramatically improved profitability for all participating restaurants. Now, with the addition of two-way messaging, OrderSmart.com offers a convenient and powerful way for Chefs to communicate with their suppliers, freeing the them from multiple phone calls and faxes and keeping up-to-the-minute information easily available. The messaging applet is completely contained within the same application used to perform their regular supply selection, ordering, receiving, inventory, plate-costing, and reporting activities.

"The ability to communicate directly to the ordering Chef through the OrderSmart system is great for us," said Chris Charlesworth, Sales Manager, SF Specialty Produce. "If we have an item that stands out from the competition, we can let them know the day it comes in - instantly. And it really streamlines our communication efforts, giving us an option to communicate with a single Chef or groups of customers all at one time."

By using the new messaging features, vendors of fresh items such as fish or produce will be able to let their customers know when supply conditions change (for example, when a new item comes into stock). They might also inform customers about changes in item specifications that are difficult to convey through a database-driven system, such as level of ripeness or precise color.

The new messaging features supplement the powerful catalog and search tools already present in the OrderSmart system. In addition to mapping vendor catalogs to a standardized database that is then searchable on a vendor-specific or vendor-independent basis, OrderSmart.com also provides vendors with the capability to upload a smart newsletter from which Chefs can click immediately through to an item of interest and add to their regular order.

"OrderSmart.com gives me the capability to deal with my supplier world in a multi-faceted way," said Traci Des Jardins, Executive Chef of Jardiniere. "I can organize my regularly ordered items into order sheets regardless of vendor; I can visit a specific vendor's catalogs by performing a quick-pick right off the order sheet; I can read the newsletters so that I can keep up on seasonal changes. And now with this new messaging technology, I can receive the absolute latest information from my vendors - all within the same system."

Restaurant Efficiencies, Inc. has been operational for over two years. With more than 200 vendor catalogs listed on OrderSmart.com and annualized purchasing through the system exceeding $40 million, Restaurant Efficiencies is proving that its unique approach to integrating supply management with the kitchen production line is a successful one.