A survey conducted by Taylor Nelson Sofres has revealed that the organic market in Australia has increased. Of the 1000 people questioned, 52% said they were prepared to pay more for organic produce, with 37% happy to part with 5-10% more cash for a product grown without chemicals or pesticides. The survey, which has been released this month, also showed that enthusiasm for organics increased in certain sectors of the consumer population: notably white collar workers, Queenslanders and people aged 50 to 64.