Siggis - up for sale says a US commentator.

Siggi's - up for sale says a US commentator.

US-based The Icelandic Milk and Skyr Corporation, the owner of the yogurt brand Siggi's, is reportedly working with banking advisers to sell the company.

Citing unnamed sources, CNBC yesterday (12 October) reported The Icelandic Milk and Skyr Corporation is in discussions with JP Morgan about preparing the business to be sold off.

It expects to generate sales of US$200m next year.

The Icelandic Milk and Skyr Corporation was founded in 2004 by Siggi Hilmarsson, who had moved from Iceland to the US. Its range of skyr yogurt products, marketed under the Siggi's brand, are sold in retailers such as Kroger and Whole Foods Market.

The low-fat, high-protein skyr style of yoghurt originated in Norway and was taken to Iceland over 1,000 years ago, although it has become a product more linked to the island nation.

The Icelandic Milk and Skyr Corporation - like other skyr makers - highlights the low fat, low-calorie nature of the product and has grown quickly with the support of health-conscious consumers.

just-food was not able to verify this story at the time of writing. CNBC said Siggi's had not responded to its requests for comment at the time of writing.