Four reported bidders for the American Group sale have been named

Four reported bidders for the American Group sale have been named

Four private-equity firms are reportedly exploring bids for the Kuwaiti food firm Americana.

Bloomberg, cited unnamed sources, said KKR, TPG, CVC Capital Partners and Advent International are "among at least six groups" mulling the purchase of Americana. 

The sale is expected to fetch about US$5bn.

Americana is a Kuwaiti-based food manufacturer of California Garden beans and Farm Frites frozen vegetables, supplying products to supermarkets across the Middle East. It is also a franchise operator of a number of restaurants across the region.

Reuters initially broke the news in April that Americana majority shareholder the Al Kharafi family was working with investment bank Rothschild to approach potential buyers.

CVC Capital Partners, Advent International and TPG declined to comment when approached by just-food. KKR, Americana and Rothschild were unavailable for comment.