Emeryville, California-based specialty coffee roaster and marketer Peet's Coffee & Tea has launched "Peet's Card", a re-loadable debit card designed to speed up the time in which customers can complete a transaction.

To encourage new users, the card also features an introductory offer that rewards customers with US$1 off any purchase every time they load the card with US$20 or more.

"We are extremely pleased to introduce the new Peet's Card to our retail customers," said Patrick O'Dea, president and CEO. "It's quick and convenient and is just one of the many ways that we can thank our customers for their loyalty."