PepsiCo has expanded its line of Quaker Harvest Crunch bars in Canada with the launch of a line containing quinoa.

The new bar, which comes in what PepsiCo called a "chocolate nut medley" flavour, joins the Harvest Crunch granola range that was launched in Canada last year.

"We are committed to bringing consumers innovative whole grain snacks that deliver on taste and convenience," Nancy Rooney, director of marketing for Quaker at PepsiCo Foods Canada, said. 

The new bar is available across Canada for a suggested retail price of C$3.49 per box.

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Quaker® unveils new Harvest Crunch® Quinoa Bars

Canadian innovation now available nationwide

MISSISSAUGA, ON, Aug. 19, 2013 /CNW/ - Quaker, a brand passionate about offering high quality and delicious whole grain foods and snacks to Canadians for more than a century, is proud to announce the debut of its new Harvest Crunch Quinoa Granola Bars. This is the company's only snack featuring the ancient grain as its star ingredient and Quaker's first quinoa bar widely available at major grocery retailers across Canada.

Created by Quaker Canada's research and development team, the Harvest Crunch Quinoa Bars offer a convenient, wholesome snacking solution for busy Canadians. Made with quinoa, 100% Canadian oats, wheat, brown rice, almonds, sunflower seeds, peanuts and milk chocolate, Harvest Crunch Quinoa Bars boast a delicious harmony of sweet and salty tastes with chewy and crispy textures. Joining the popular Harvest Crunch lineup of granola bars introduced in 2012, the snack is available in Chocolate Nut Medley flavour and contains nine grams of whole grains per serving.

"Canadian lifestyles are getting busier and consumers are looking for snacking solutions they can enjoy on the go. At Quaker, we are committed to bringing consumers innovative whole grain snacks that deliver on taste and convenience," said Nancy Rooney, Director of Marketing for Quaker, PepsiCo Foods Canada. "We are excited to introduce Harvest Crunch Quinoa Bars, the first Quaker granola bar to feature quinoa as its main ingredient, to our family of trusted snacks."

Cultivated for thousands of years, the quinoa grain has been gaining traction in modern kitchens around the world for its versatility, flavour and nutrition profile. The United Nations General Assembly even declared 2013 as the "International Year of Quinoa".

Now available at grocery retailers across the country for a suggested retail price of $3.49 per box, Harvest Crunch Quinoa Bars join the Quaker portfolio of snacks including the popular Chewy, Yogurt, and Fibre & Omega-3 Granola Bars.

Original source: PepsiCo