PepsiCos new e-commerce proposition

PepsiCo's new e-commerce proposition

US food and beverage giant PepsiCo has launched two direct-to-consumer websites to meet consumer demand during the coronavirus pandemic.

The Frito Lay crisp brand owner has launched PantryShop.com and Snacks.com, on which US-based shoppers can order an assortment of PepsiCo's food and beverage products.

On PantryShop.com, consumers can order bundles containing PepsiCo's brands such as Quaker, Gatorade, SunChips and Tropicana.

The multi-product pantry kits are priced at US$29.95 and $49.95.

On Snacks.com, consumers can choose from more than 100 Frito-Lay products including Lay's, Tostitos, Cheetos, Doritos and Ruffles, as well as dips, crackers, nuts and other products.

Gibu Thomas, senior vice president and head of e-commerce at PepsiCo, said: "In these uncertain times, as more and more consumers are using e-commerce channels to purchase food and beverage products, PantryShop.com and Snacks.com offer shoppers another alternative for easy and fast access to products they love."

The company said the two D2C platforms were developed from concept to execution in less than 30 days by "leveraging a combination of PepsiCo's technology, insights, resources and inventory to quickly meet consumers' evolving needs".

It suggested the the majority of orders on the sites will arrive within two business days.

A number of food manufacturers have, in recent weeks, reflected on how consumers have used e-commerce more during the lockdowns imposed to try to curb the spread of Covid-19.

"This is a key area where we saw true significant increases," Nestlé CEO Mark Schneider said last month. "I think some of that will be here to stay. One of the side effects of this crisis will be it will be a breakthrough event when it comes to e-commerce for food and beverage.

"Food and beverage categories [have] tended to be somewhat slower when it comes to e-commerce, compared to, for example, books or consumer electronics. I think some of that is changing now because people see the convenience of e-commerce in food and beverage as well."

Read just-food's analysis - How will Covid-19 shape direct-to-consumer platforms?