PepsiCo has launched a Quaker-branded protein-enhanced granola bar in the US.

Each serving contains five grams of protein, one gram of fibre, has zero grams of trans fat and are cholesterol-free. The new offering is available in a variety of flavours, including Nutty Peanut Butter and Peanut Butter & Chocolate.

"Moms told us they're looking for ways to get more protein into their families' diets, especially at snack time. That's why we're introducing Quaker Chewy Granola Bars with Protein," said Dave Kimbell, vice president of Quaker Foods & Snacks.

"These delicious granola bars are sure to please everyone in the family."