PepsiCo's Frito-Lay snack business is launching Tostitos Rolls! in the US.

The "tube-like" tortilla chip is made for "dipping and dunking", the company said.

Tostitos Rolls tortilla chips will be available at grocery stores nationwide beginning this month in 14 oz. bags for a suggested retail price of US$4.29.

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Tostitos Brand Kicks Party Season Up A Notch With The Introduction Of Tostitos Rolls! Tortilla Chips
New Tostitos Rolls! Tortilla Chips Bring Fun and Crunch to Every Bite with a Unique Shape to Maximize Party Potential

PLANO, Texas, Dec. 8, 2014 /PRNewswire/ -- From the brand that recreated the Mexican restaurant experience at home with its Cantina line and brought fans a fun way to enjoy more dip with every chip through its bowl-shaped Scoops! chips comes a whole new snacking experience - Tostitos Rolls! tortilla chips. Representing the next breakthrough in the way fans dip a chip, Tostitos, a leading brand from PepsiCo's Frito-Lay division, today introduced this party staple, a corn tortilla chip - with a tube-like shape - that is sure to be the guest of honor at any gathering.

With its tube-like shape and hearty crunch, Tostitos Rolls! tortilla chips bring a whole new level of fun to the snacking experience. Made for dipping and dunking with a variety of dips or spreads, this corn tortilla chip is sure to liven up any gathering. For an awesome party pairing, try new Tostitos Rolls! tortilla chips with Tostitos Queso Blanco dip. Introduced in late 2013, Tostitos Queso Blanco dip incorporates a creamy blend of Monterey jack and cheddar cheese along with bell peppers and jalapenos.

Party people looking for new ways to have fun with their snacks need look no further. The Tostitos brand has compiled a list of ways to enjoy new Tostitos Rolls! tortilla chips:

Attention football fans: "home-gating" season is well underway, offering a great opportunity to reinvent your snack game plan. Stand Tostitos Rolls! tortilla chips up in a deep-dish dip and score with edible goal posts.
Host a "dip-off" with the party people in your life. Ask each guest to bring their best chip-challenged dip to the party and battle out whose holds up the best against Tostitos Rolls! tortilla chips. Warning: this hearty party staple will stand up to even the deepest seven layer dip. 
Experienced the dreaded "dip wrist" lately? We've all been there. That inevitable moment when you reach into the dip jar, only to pull out a sleeve covered in dip. Tostitos Rolls! tortilla chips are here to help, preventing cheesy knuckles one dunk at a time. 
Tostitos Rolls! tortilla chips will be available at grocery stores nationwide beginning in early December in 14 oz. bags for a suggested retail price of $4.29.

For more information and other party ideas, visit the Tostitos Facebook page at

Original source: PepsiCo