PepsiCo launches Walkers Tear n Share in the UK

PepsiCo launches Walkers Tear 'n' Share in the UK

PepsiCo has launched a line of crisps developed for sharing under its Walkers brand in the UK.

Walkers Tear 'n' Share are sold in packaging PepsiCo says turns into a bowl.

The crisps are available in five variants: lightly salted, salt and malt vinegar, cheddar cheese and onion, sticky BBQ ribs and sweet chilli.

Thomas Barkholt, marketing director for PepsiCo in the UK, said: "We know that the sharing segment is in growth with 86% of households buying sharing packs at least once a month (across the year), and by launching an innovative first for the category, we are helping to drive this growth. We know that consumers love the taste of the Walkers core range and now we have made it available to share in a simple format. The bag and bowl concept, a first for the sharing segment, accompanied by a thicker cut crisp, is set to drive incremental sales for retailers whilst establishing Walkers Tear 'n' Share as a credible brand for all sharing occasions."

The range launches on 25 January and each bag has an RRP of GBP1.99 (US$2.82).