PepsiCo is reformulating its Quaker Oats range

PepsiCo is reformulating its Quaker Oats range

PepsiCo is looking to revitalise its Quaker Oats brand in the US with two new hot cereal varieties and a reformulation of its instant oatmeal.

The company said it will launch Quaker Hearty Medleys Instant Multigrain hot cereal and Mix-Up Creations this week.

Quaker described the Mix-Up Creations Instant Oatmeal as a "kid-focused product that allows children to create their very own breakfast by mixing together fun oatmeal flavours into unique combinations". The product, available in half-pouch servings, includes five  flavours.

Its Quaker Hearty Medleys Instant Multigrain Hot Cereal comes in two varieties and offers a blend of four whole grains - oats, wheat, barley and rye.

Additionally the company has reformulated its Quaker Instant Oatmel to use larger wholegrain oats and 25% less sugar.

Alongside the launch, the company is planning to run a marketing campaign from 1 September with the tag line "Does Your Breakfast Make You Amazing?"