Procter and Gamble will settle out of court after admitting to spying on Unilever. External contractors broke P&G's ethical guidelines on corporate espionage by rifling through Unilever's trash and pretending to be market analysts in order to gain confidential information. The settlement will cost P&G around $10 million, but the savings to P&G's reputation will be far higher. The company spends $3.6 billion a year on advertising, after all.