Forbes Medi-Tech Inc. (Nasdaq:FMTI; TSE:FMI.) is pleased to announce the first consumer product test market launches in Australia and the United States containing its phytosterol-based cholesterol-lowering ingredient, Phytrol(TM), branded as Reducol(TM). "The two test launches represent the first third-party consumer products to contain Phytrol(TM) as an added ingredient, signifying an important step in the evolution and growth of the Company's functional food business sector," says Tazdin Esmail, President and Chief Executive Officer of Forbes Medi-Tech.