Pink Lady, the European apple brand, has launched a product targeted specifically at children aged between four and eight.

PinKids is a range consisting of packs of small apples that the company says has the same taste and texture as the larger Pink Lady apples. Pink Lady Europe says it is working with Disney to promote the range.

The range, available in trays of four, six and eight apples, as well as bags of eight, is set to be launched early next year.