Today Heinz sets out to prove that it is, indeed, easy being green. As its highly anticipated EZ Squirt launch begins nationwide, Heinz has chosen its hometown as the stage for the public debut of its latest colorful condiment."News about EZ Squirt has captured attention on virtually every continent," said Casey Keller, managing director, Ketchup, Condiments and Sauces for Heinz North America. "But, we wanted Pittsburghers to be among the first to enjoy our latest product launch and get a taste of success along with us."To commemorate the launch of this local food phenomenon, the following events are planned for Tuesday, October 17: