Fox's Confectionery has announced the launch of a new coconut flavour for its Poppets chocolate brand.

The company backed the launch with a promotional campaign that included page-three model Kelly Burgess visiting breakfast shows on national radio stations to promote the new flavour.

"The coverage we received on air was excellent and we are extremely pleased with the success of this launch. Last year Poppets sold over 30 million cartons of the ballsy little chocolates, and this year with the new Coconut flavour out on the shelves, we are sure sales will increase further," said Emma Gilbert, marketing manager of Poppets.

Other flavours in the Poppets range are Toffee, Mint and Raisin Crunchy Cookies and Orange.