The National Pork Producers Council (NPPC) has announced a new checkoff-funded marketing effort to change the way people think about pork. The undertaking, the most significant since the launch of the Pork. The Other White Meat® campaign, will focus on the "other" in "The Other White Meat." New print and TV advertising, a revamped internet presence, and retail, foodservice and export initiatives are all part of the multi-year effort that takes on mealtime boredom.