Investment decisions in the food sector have traditionally been based on assessments of a company's tangible assets. This information is no longer adequate as knowledge-based assets increasingly influence the growth and profitability of firms in this sector. "Companies are being challenged by investors to revise the business and make it profitable", according to Brian Hayward, CEO of United Grain Growers. "Each solution is going to be a tailor-made suit. It will require the transformation of capital into new technology and the creation of products, services and processes that are embedded with knowledge-based value" he told registrants at the Year 2000 Moving the Markets conference. The design and analysis of these solutions poses new challenges for corporate and institutional investors as they develop new strategies for making decisions that will more effectively capture unprecedented opportunities for growth. "Optimized capital structure will be an important part of this transition as companies move towards higher, more stable growth", says Hayward.