Procter & Gamble today (6 December) moved to reassure its Asian markets that its Pringles crisps are safe to consume.

The US-based consumer goods group was forced to conduct tests on Pringles sold in China after a retailer in Hong Kong removed stocks from shelves following a safety scare.

A batch shipped to China was found to contain potassium bromate, an alleged carcinogenic additive.

However, P&G insisted the Pringles it sells are safe and suggested the rogue batch was being distributed by a parallel importer.

"We have worked with the local government authorities to provide them with reassurance and we stand behind the safety of Pringles in all the markets that we ship to," a P&G spokesperson told just-food.

"When Pringles are distributed by us - or by authorised distributors - we can assure that the products meet all local government regulations."