Gymboree Marketing International has been contracted by US giant Quaker Oats to distribute its products throughout the Philippines. The deal follows the termination of Quaker's exclusive two-year contract with Alaska Milk Corp (AMC) on 1 April because it was losing money. Quaker Oats Asia marketing director Richelle Mendoza explained that the choice of Gymboree signified a move for the company into the multiples: "The choice for Gymboree stems from its expertise in efficient and wider supermarket distribution. This criterion played a significant role in our choice for a new distributor."