Quaker has said it is to launch a line of granola bars. The Simple Harvest All Natural Multigrain Chewy Granola Bars follow the recent launch of the company's Simple Harvest Instant Multigrain Hot Cereal.

The new bars are designed to appeal to a variety of tastes with three flavours; dark chocolate chunk, honey roasted nut and cinnamon brown sugar with apples and cranberries. All three varieties have 2g of dietary fibre, 0g trans fat and are cholesterol-free.

"Today more than ever, people are concerned about what they put into their bodies," said Phil Lempert. "The ingredients in Quaker Simple Harvest Chewy Granola Bars are recognizable, plus the bars are packed with flavour."

Quaker Simple Harvest Chewy Granola Bars are available in grocery stores nationwide for a suggested retail price of US$3.69 per carton of six bars.