Henry Palaszczuk, Queensland's primary industries minister, is set to star in an advert designed to convince 1.3 million Japanese housewives that Australian beef is of good quality and safe to eat. Due to be filmed at an outlet of Co-op Kobe, Japan's largest consumer cooperative, tomorrow [Thursday], the 55-year old politician will be seen telling a Japanese mother and child that "Queensland beef is safe, reliable and very delicious".