Food retailer Iceland is helping children across the country learn about food and nutrition in response to research which shows that people on a low income are more likely to neglect their diet. The research, carried out by Mintel International, reveals that poor households pay less attention to the quality of their diet, and families on a tight budget are less aware of the health risks associated with eating a poor diet then those in more affluent households. The survey also indicates that only 18 per cent of all parents questioned attempt to follow the five-a-day fruit and vegetable guidelines issued by the Government.