Recommendations are being developed for fruit and vegetable producers by a EUR13.8m (US$17.8m) EU research project aiming to increase produce consumption in Europe.

The ISAFRUIT scheme wants more Europeans to eat their recommended minimum five portions of fresh fruits and vegetables. It cites data saying that consumers in Greece, Spain, Italy and the Netherlands, eat the most fruit in Europe (70 to 100 kg per person), followed by Germany, Poland and the UK at 40 to 60 kg, but that consumption generally is not rising.

Its researchers are assessing possible improvements to post-harvest processing to boost quality and also on reducing allergenicity - focusing on apples.