, the provider of the premier platform for online direct marketing, today announced that, the online provider of authentic ethnic food products, is experiencing click-through rates of more than 20 percent and conversion rates of 3 percent using the email marketing solution. began using Responsys Interact(TM) to send permission-based email marketing campaigns to prospective customers in August 2000. The company offers four different Web sites targeting four distinct consumer groups: for cooking enthusiasts, for the Asian-Indian market, for the Latin American market, and for the Chinese market. " is using the Responsys platform as a main channel for the marketing efforts of each of our four sites," said Brian Dames, director of e-commerce marketing for "The solution's ASP infrastructure has already enabled our company to deliver more than 150,000 emails per month and growing. The marketing analysts across all four of our sites are huge proponents of Responsys Interact's high level of flexibility, intuitiveness, sophistication, and personalization." " offers the largest online destination for lovers of ethnic food, and understands the importance of building and growing relationships with customers looking for unique gourmet products from all over the world," said Anand Jagannathan, chairman and chief strategy officer of "Customer retention is of the utmost importance to, and the Responsys platform will help the company strengthen customer loyalty and revenue growth." In the coming months, plans to launch its holiday marketing campaigns through driven online direct marketing efforts, TV spots, and direct mail. According to Forrester Research, food retailers expect 2.5% of revenue to go online in 2002.