The Dutch organic food industry is to be given a boost by the restructuring that is occurring at the retail sector. The reorganisation of the Laurus Group supermarkets is to widen availability of organic foods and put competitive pressure on Albert Heijn's market domination. The retail giant, Albert Heijn, has attained market leadership in the organic food industry since it launched its "AH Bio" label in 1998, and it now stocks organic foods in all its 670 supermarkets. It has been unchallenged due to its domination of the food retail sector. It has been described by some industry participants as having a reactionary attitude towards organic foods as it initially introduced them in response to consumer requests.