UK supermarket retailer Safeway and frozen food retailer Iceland have been losing out to supermarket chains Tesco, Asda and Sainsbury in the all-important and lucrative Christmas period. Unpublished data showing the total till takes of all the grocers, including non-food and petrol sales, show that Safeway and Iceland are the only big supermarket chains doing worse this year compared to the same period of 2001, reported the Observer.