The UK's fourth-largest grocer has announced first quarter like-for-like sales up 3%, an improvement on the 2% like-for-like sales growth for the first six weeks of the first quarter. However, the group said it is now targeting underlying sales growth of 3-4%, down from the 4-6% it had previously been aiming for. Kevin Hawkins of Safeway said: "The whole sector has slowed since April and we're now experiencing deflation again."