UK supermarket giant Safeway is on the look out for a new commercial director for non-foods following the initial success of the company's first hypermarket in Plymstock, Devon. Safeway is placing increasing emphasis on building its non food offer, although a spokesman admitted to Retail Week that it would take more time to see if the success of the Plymstock stock would last: "Sales have been brilliant at Plymstock, but you cannot judge a store after three or four months. You have got to give it 18 months to two years."