The viaLink Company (NasdaqNM:VLNK) today announced that Safeway Inc. has signed a contract to utilize viaLink's syncLink(SM) service to synchronize item, price and promotion information with its trading partners.

Safeway is one of the largest food and drug retailers in North America and operates 1,680 stores in the United States and Canada. The company reported annual sales of $28.9 billion in 1999.

"The addition of an industry leader like Safeway to our customer base is an important milestone for viaLink," said Lewis B. "Bucky" Kilbourne, viaLink's chairman and chief executive officer. "We believe that synchronized item, price and promotion information is foundational to a successful e-commerce strategy for retail industry participants. viaLink has the only deployed solution for synchronization in this industry, and we are pleased that Safeway has selected us to provide this service."

About The viaLink Company

The viaLink Company (NasdaqNM:VLNK) is a leading provider of subscription-based, business-to-business electronic commerce services that enable food industry participants to efficiently manage their highly complex supply chain information. viaLink's core service, syncLink(SM), allows manufacturers, wholesalers, distributors, sales agencies (food brokers), retailers and foodservice operators to communicate and synchronize item, price and promotion information in a more cost-effective and accessible way than has been possible using traditional electronic and paper-based methods. viaLink's additional services, which are all built on the syncLink foundation, include clearLink(SM) for item movement data, distribuLink(SM) for chain pricing data and sbtLink(SM) for scan based trading. For more information, visit viaLink's Web site: www.vialink.com.

This release contains forward-looking statements that involve risks and uncertainties. The viaLink Company now resembles a development stage company, which has commenced its planned operations but has not yet generated significant revenues. Among the important factors that could cause actual results to differ materially from those in the forward-looking statements are Safeway's continued acceptance of viaLink's syncLink service, viaLink's ability to attract additional grocery and CPG customers, the extent of viaLink's anticipated operating losses and negative cash flow; viaLink's ability to attract additional financing, viaLink's dependence on its strategic alliance partners; intense marketplace competition; rapid technological change and the possible obsolescence of viaLink's service; dependence on certain key personnel and need to hire additional personnel; viaLink's inability to protect its proprietary technology; as well as other factors detailed in viaLink's filings with the Securities and Exchange Commission, including its recent filings on Forms 10-KSB and 10-QSB.