Last week saw the opening of a new format for UK retailer Sainsbury's, which shows how the group is devoting more time and resources to its non-food offering. The new 4,645m2 store in York boasts a non-food range accounting for 25% of sales space. Both Tesco and Wal-Mart/Asda have invested heavily in non-food, while Sainsbury's had pledged to focus on high quality food and customer service to create a unique selling point setting it apart from its rivals.