UK retailer Sainsbury's has appointed Luke Jensen to the newly-created role of director of strategy for the next phase of the company's turnaround programe.

Jensen, a partner and head of retail and consumer practice at consultants OC&C will join Sainsbury's in April and report to chief executive Justin King.

King said: "I'm delighted to welcome Luke to the company. He brings a wealth of consumer and retail experience which will be invaluable as we progress to the next stage of our growth plans."

Previously, Jensen was responsible for advising the boards of UK international retail and FMCG companies and private equity groups. He also co-founded and led M8 Group, an Internet retail company comprising petplanet.co.uk and greenfingers.com.

"We set out our initial plans three years ago and those will come to an end at the finish of our financial year in April," a spokesperson for Sainsbury told just-food. "Luke will join when the new plans come into practice in April and he will be very much focused on those."