Sainsbury's plans to grow its convenience sales by GBP400m (US$796.2m) by the end of fiscal 2007/8 through the rebranding of its Jacksons and Bells stores to Sainsbury's Local.

This is the final stage in the implementation of the retailer's objective to unify its convenience operations within its Sainsbury's Convenience unit.

Sainsbury's convenience business nationwide will be reduced from 33 to 27 areas, which will fall into three regions - North, Central and West, and South. Each region will be managed by a regional managing director.

Lawrence Christensen, managing director of Sainsbury's convenience business, said: "The implementation of these proposals will create a united team and the overall cost savings to Sainsbury's will make a significant contribution to our overall recovery plans. 

"I appreciate the endeavours and hard work of all our colleagues in Locals, Shell Locals, Small Supermarkets, Bells and Jacksons affected by these changes. We are aware that this is a challenging time for them and will support and advise as these changes are realised."