Sainsburys gained share of the UK grocery market

Sainsbury's gained share of the UK grocery market

Sainsbury's was the only one of the UK's Big Four food retailers to gain market share in the 12 weeks to 3 October, the latest figures from Kantar Worldpanel show.

Kantar's data, issued today (12 October), said Sainsbury's sales rose by 5.6% during the period, leading the UK's third-largest retailer to increase its share of the market by 0.2 percentage points to 15.9%. As a whole, the UK grocery market grew 4.1%.

Sainsbury's sales would have been boosted by its expansion programme in the UK although the retailer last week posted a 2% rise in like-for-like sales for the quarter to 2 October. 

Asda, the UK's second-largest retailer, saw its market share dip by 0.1 percentage points to 17.1% after its sales rose 3.2%.

Tesco, the country's largest grocer, grew sales by 3.9% and its market share held firm at 30.9%.

The Kantar figures said Morrisons' market share was static at 11.5% after its sales increased 4.7%.

Kantar communications director Ed Garner said: "We have seen Morrisons' growth rate slow this period as it contends with the strong annual growth it posted a year ago. Similarly, Asda continues to see its share under pressure with a drop of 0.1% but this is better than in previous months and we are currently seeing the relaunch of Asda's core own-label range through the 'Chosen by You' campaign."

The gradual disappearance of the Somerfield fascia continues to boost The Co-operative Group's market share, which rose from 5.4% to 6.7%.

Waitrose, meanwhile, saw its sales rise by 9%, taking its share of the UK grocery market from 4% to 4.2%.