US packaged foods group Sara Lee has announced a major launch of five new bakery breads. The new breads aim to emulate homemade bread. Two are wholegrain varieties containing 100% whole-wheat flour. Other ingredients used in the new products include honey, butter and brown sugar. Most of them also have toppings such as dusted flour and wheat bran. Some have split tops or double-split top crusts to give them a home-baked appearance.
USA: Sara Lee launches own-brand bakery bread; uses Earthgrains’ delivery system
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