Freschetta pizza maker Schwan Food Co. has promised to  simplify its ingredient list

Freschetta pizza maker Schwan Food Co. has promised to simplify its ingredient list

US frozen food manufacturer The Schwan Food Co. has announced plans to simplify the ingredient lists across its project portfolio. 

The firm, which owns brands including Tony's and Freschetta pizza, announced yesterday it would pull four ingredient groups from its food portfolio with the goal of "making foods with more familiar ingredients".

"We are working to eliminate artificial trans-fats, partially hydrogenated oils, high-fructose corn syrup, and artificial flavours and dyes over the next two years, and we will continue to evaluate our ingredient lists to ensure we are satisfying consumer expectations," the firm said in a statement.

The company has pledged to remove partially hydrogenated oils in all foods by the end of 2015, the same time frame given to remove artificial dyes. High fructose corn syrup will be eliminated by the end of 2016 and artificial flavours will be pulled from all products by the end of 2017.

"As a frozen-food leader, we are committed to offering quality foods made with the same recognisable ingredients you would find in your pantry,” said Dimitrios Smyrnios, CEO of The Schwan Food Co. "We will continue to evaluate our ingredient lists to ensure we are satisfying consumer expectations."

Stacey Fowler, senior vice president of product innovation and development at The Schwan Food Co., added: “Consumer satisfaction and overall experience with our food is of the utmost importance to our company and employees. Our team is hard at work to deliver foods that are free from unfamiliar ingredients and provide consumers with a great experience.

Major food businesses are becoming increasingly aware for the demand for 'cleaner' foods from their consumers and appear to be responding accordingly. Yesterday (21 October) Campbell Soup Co. announced it would remove all preservatives from its Healthy Request Soups line in Canada. In August,General Mills announced the removal of artificial colours and flavours from its fruit-flavoured snacks in the US by the end of 2017. This followed its June announcement to pull artificial colours and flavours from its remaining cereal lines in the US. Kellogg, in September, made the same commitment.