Gofish.com today launches a new suite of products to give customers more options in how they buy and sell seafood online. Now members will have three transaction options to choose from that will allow them greater flexibility and price choices. "We've been listening to our members closely and are clearly hearing that they want more choices in how they close a transaction and what price they pay to do so," says John Cummings, Gofish president and chief operations officer. "Many companies have already sold product online through Gofish. In fact, transactions are doubling every month, a trend we've been experiencing since our launch last November. We expect our new products will continue and perhaps accelerate this trend." For the past few months, Gofish subscribers had one choice: funded transactions. Now they will have three options to transact through the open exchange. They are: