Gofish.com today launches a new suite of products to give customers more options in how they buy and sell seafood online. Now members will have three transaction options to choose from that will allow them greater flexibility and price choices.

"We've been listening to our members closely and are clearly hearing that they want more choices in how they close a transaction and what price they pay to do so," says John Cummings, Gofish president and chief operations officer. "Many companies have already sold product online through Gofish. In fact, transactions are doubling every month, a trend we've been experiencing since our launch last November. We expect our new products will continue and perhaps accelerate this trend."

For the past few months, Gofish subscribers had one choice: funded transactions. Now they will have three options to transact through the open exchange. They are:
  • Collection guarantee--customers are assured payment if a buyer defaults. This product carries a transaction fee of 0.75 percent.
  • Receivables management--members receive the collection guarantee and collection services by paying a 1.0 percent fee.
  • Advance payment--sellers receive up to 80 percent payment within 48 hours of the buyer accepting the product. Sellers pay 1.0 percent transaction fee plus the cost of money, which at 80 percent could equal a 1.7 percent fee.
Also, buyers will no longer pay a subscription fee to join the exchange. "We are waiving the membership fee for buyers to go online at Gofish," says Jim Bonnvie, Gofish vice president of national accounts. "We will still screen them carefully so that sellers can have the same assurance of credit worthiness, but we won't charge them for the privilege of shopping for seafood on the site."

Plus, the buyer rebate program will remain in effect. It gives buyers the ability to earn rebates of up to 0.3 percent on all paid transactions.

About Gofish.com

Gofish.com is the leading global seafood trading platform and risk management information source. Its sole purpose is to provide a value-added, neutral exchange destination for industry buyers and sellers. Gofish is a subscriber-based, secure forum for seafood industry commerce, news and business information. The site features up-to-the-minute stories from the Gofish news team and the Seafax Business Wire, plus market information from industry-leading SeaFood Business. The portal also contains secure access to proprietary credit information on trading partners provided by the industry's most widely respected credit information bureau, Seafax. Subscribers to the exchange are guaranteed to receive the highest quality product and accelerated payment through the industry's only seller collection guarantee and receivables funding programs. Gofish is a privately held corporation based in Portland, Maine, with offices in Seattle, New York City, Los Angeles, Norway, Ecuador and Thailand. For more information on Gofish, please visit www.gofish.com or call 1.800.777.3533.