Sequoia has announced its participation in the development of, a site that will enable grocery retailers nationwide to provide online shopping services to their customers. Sequoia is providing the design, as well as the application development, implementation and hosting services for the site, which is scheduled to launch mid-July featuring five Detroit-area grocery retailers.

In addition to the technical and graphic expertise that helped develop the look, feel and functionality of the site, Sequoia provided the expanded eBusiness solutions, start-up consulting and marketing strategy to assist in its development. Through, consumers will be able to access Web sites for several area grocery stores, allowing consumers to shop online using enhanced features such as shopping by meal planners, recipes, nutritional information, aisles or specials, with either pick-up or delivery service available.

"Sequoia provides complete eBusiness solutions for start-ups, as well as established companies," said John Bamberger, founder and CEO of Sequoia "We've found that the eBusiness solutions we provide, when paired with our technical development capabilities, offer the best foundation for a new business or a company seeking to expand the boundaries of its current technology. We expect to be very well-received in the Metro area."

Online grocery sales are expected to approach $600 million by the end of this year, and more than double by 2004, according to a survey featured in Business 2.0 (6/27/00). Sequoia is facilitating's entrance into this quickly expanding market.

Locally, will provide the platform for several Detroit- area grocers. Stores already signed on to begin service in mid-August include Value City Markets (Livonia, Warren), Shopper's Market (Centerline), Vegas Market (Warren) and Hollywood Market (Troy).

" will be more than just another online grocery site," said Francie Black, president and founder of "For instance, shoppers will be able to search for foods based on specific health concerns they may have, such as diabetes or high cholesterol. Services like these will offer additional value to online shoppers."

Black says will help "level the playing field," and allow consumers to purchase groceries via the Internet at their preferred neighborhood markets.

"Several large grocery chains have already taken advantage of the Internet to enable online consumer shopping," Black explained. " will provide a way for grocery chains, as well as independent grocers, to offer their customers more conveniences and services as the supermarket chains do that are currently utilizing the Internet."

"Essentially, is an ASP [application service provider] for grocery stores," comments Bamberger. " will provide an online service for local stores and national chains, resulting in a cost- efficient way to sell groceries over the Internet saving retailers the time, money and expertise required to build and maintain premier Internet sites. It's a very good business model."

Sequoia will continue to provide eBusiness consulting services to beyond its launch later this month and as the site continues to expand, signing additional grocers and attracting sponsors and advertisers.

About Sequoia

Sequoia is an award winning Internet professional services firm with highly skilled technical developers, engineers and business consultants on staff and provides integrated solutions including business re-engineering, Internet, B2B and B2C application development.

Leveraging its three primary core competencies -- Internet application development, network services and operations management -- Sequoia has earned a reputation as a leading eBusiness application developer and network solutions provider. The company's customers include Fortune 500 and middle- market companies in the automotive, financial services and healthcare industries, as well as in education and state and local government. Based in Auburn Hills, Michigan, Sequoia currently has 580 full-time employees, 514 of whom are billable consultants. For more information, visit the web site at

About is an online ASP (application service provider) for the grocery retail industry. offers grocery retailers nationwide a comprehensive eCommerce solution for providing unparalleled online shopping services, fulfillment operations guidelines and training, integration into existing systems, and marketing support. offers its member grocers an online presence that provides value-added services to shoppers, including: pick-up services, delivery, shopping by recipe, saved personalized lists and much more. was founded in 1999 and is based in Birmingham, Mich. For more information, visit (launching mid-July) or call 248-901-1530.