It's official--consumers prefer Silk® chocolate soymilk to the world famous Hershey's chocolate milk. Independent taste tests(1) conducted by Good Housekeeping magazine offered consumers blind tasting of both chocolate flavored Silk refrigerated soymilk and Hershey's chocolate milk. Everybody who tasted preferred the chocolate Silk. "It just tastes so good," says one consumer referring to the Silk soymilk. "It's much lighter and not so sweet." "This is great news," said Steve Demos, company president. "It's a giant leap forward when consumers are preferring the healthier, lower fat beverage that actually does you good. We hope this will encourage people to try chocolate Silk for themselves--take the taste test and you be the judge." The fact that the American palate prefers soymilk is a good thing. Silk chocolate soymilk is made from GMO-free, third party certified organic soybeans and provides a quick and easy way for consumers to get soy in their diets. It is lactose-free, dairy-free, cholesterol-free and has a fat content equal to 1% milk. And last year, the FDA announced that consuming just 25 grams of soy protein per day, equal to four 8-ounce glasses, can actively lower blood cholesterol levels and help reduce the risk of heart disease. Silk soymilk is available in plain, vanilla and chocolate flavors, along with new Silk Mocha and Silk Chai. It is found in the refrigerated section of grocery stores nationwide. White Wave, Inc. was established in Boulder, Colo. in 1977 by Steve Demos, company president. Demos' belief in "business without guilt" has made White Wave one of the largest manufacturers of soy foods in the country. Today, as a privately held company, it has 91 employees with annual sales of over $50 million. White Wave produces more than 40 soy products including Silk® soymilk, Silk® coffee creamer, Silk® Cultured Soy and White Wave(TM) tofu and tempeh. For more information, check out
USA: Silk soymilk vs. Hershey's--it's a Slam Dunk
Get full access to all content, just $1 for 30 days

just-food gives you the widest food market coverage.
But only paid just-food members have full, unlimited access to all our exclusive content - including 21 years of archives.
Try just-food for 30 days and get the research report; ‘Is sugar the next tobacco’ for free!
Dean Best, editor of just-food
Do you get our newsletters? If yes, log in to your account to access your FREE READS. Don't know your password? That's cool - you can reset it here.
Most Popular
Insights
- The UK snack-bar market during Covid-19
- Will Danone 2021 predictions placate critics?
- China becomes Nestle's problem child
- Where is UK snack-bar market headed?
- Can plant-based cheese come of age?
News
- Danone makes change at top amid investor pressure
- US investment firm Artisan renews Danone attack
- Danone moves to sell stake in Chinese dairy firm
- Maple Leaf takes action on plant-based brands
- Beyond Meat hails fast-food deals but shares fall
Market research
- Meal Kits (Prepared Meals) Market in the United Kingdom - Outlook to 2023: Market Size, Growth and Forecast Analytics
- Bangladesh In-depth PEST Insights
- Condiment Sauces (Seasonings, Dressings & Sauces) Market in Germany - Outlook to 2023: Market Size, Growth and Forecast Analytics
- Soups in the United States
- Greece In-depth PESTLE Insights
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
