Lady Stella returns to production

Lady Stella returns to production

US food firm Snyder's-Lance is is returning its Stella D'oro, Lady Stella assortment cookies to US shelves after a five year hiatus.

The line includes Lady Stella mini chocolate margherite, marble cookie, chocolate sorrento, mini vanilla margherite, and citrus sorrento.

The company said it decided to re-start producing Lady Stella due to "popular demand" and comments made on social media.

"Social media has become a great tool for consumers to engage with us and shape the future of the brand. Lady Stella has a special place in their lives," brand manager Julie Balzer commented.

Lady Stella is now available in select retailers in New York, New Jersey, Pennsylvania, Massachusetts, Rhode Island and Connecticut, with a national roll out to follow.

Show the press release

Stella D'oro's Popular Lady Stella Cookies Return to Shelves Just in Time for National Cookie Day
CHARLOTTE, N.C., Dec. 1, 2014 /PRNewswire/ -- Stella D'oro®, a manufacturer of premium Italian cookies, breakfast treats and breadsticks since 1930, announces the return of cookie lovers' favorite Lady Stella® assortment cookies due to popular demand. To celebrate the comeback, Stella D'oro is donating 100,000 cookies to families in need and giving away coupons to fans on National Cookie Day, which is Thursday, Dec. 4.

Lady Stella includes Mini Chocolate Margherite®, Marble Cookie, Chocolate Sorrento, Mini Vanilla Margherite®, and Citrus Sorrento with colorful icing and sprinkles, delivered in a 10 oz. package. Despite being off the shelves for over five years, company officials say devoted fans continue to rank Lady Stella among the top five most popular Stella D'oro cookies.

"We wanted to surprise our consumers ahead of National Cookie Day with the exciting news that Lady Stella is back, thanks to their requests," said Julie Balzer, Stella D'oro Brand Manager. "Social media has become a great tool for consumers to engage with us and shape the future of the brand. Lady Stella has a special place in their lives, and we are excited to honor that ritual. Our full gratitude goes out to our passionate brand loyalists and our inventive bakers."

Lady Stella is now available in select retailers in New York, New Jersey, Pennsylvania, Massachusetts, Rhode Island and Connecticut, with a national roll out to follow. Lady Stella is available for purchase by the case by calling 1-877-309-6361.

Stella D'oro will donate 100,000 of its Lady Stella cookies to Feeding America, which is a nationwide network of food banks that will distribute cookies to members across the Northeast.

"Our hope is to make the holidays a little sweeter for families this year with our donation of Stella D'oro cookies," said Balzer. "Feeding America is leading the fight against hunger, which is a cause that is near and dear to us."

In addition, beginning on National Cookie Day this Thursday, anyone can download a coupon to save on Lady Stella, while supplies last, from the Stella D'oro Facebook page (Facebook.com/StellaDoroCookies).

Original source: Stella D'oro