Toronto-based So Soya+ Inc has launched a range of "So Soya+ Instant Meals" in order to cater for consumers looking for easier ways to incorporate soy in their diet.

"The market for convenient 'meals on the go' is increasing rapidly due to a time crunch as people lead busier lives and have longer work days. A healthy option for 'meals on the go' ties in with the trend towards eating healthier," said the company.

The microwave-able bowls consisting of rice, soya protein pieces, and vegetables, are available in Spicy Thai and Oriental Teriyaki flavours. They come dehydrated for ease in taking to work or school, and each bowl includes a packet of soy sauce and a spoon.

The instant meals are merchandised in the produce department of supermarkets close to the tofu, the veggie burgers, and the company's flag ship products - So Soya+ Slices & Ground meat substitute, and So Soya+ Crunchers.