Socialists Members of the European Parliament are pushing for an amendment that would ban the sale of loss leaders (goods that are sold at a loss, primarily in order to attract footfall). The amendment will get a first reading before a European Parliament committee in Brussels today [Friday]. Supermarkets have come under fire for selling food and non-food products at a loss to get more customers through the doors, and opponents to this practice claim that the promotions constitute unfair competition to local shops.