Bryan Crowley is currently president of Soylent

Bryan Crowley is currently president of Soylent

Soylent chief executive officer and founder Rob Rhinehart is to pass the CEO baton to Bryan Crowley, the president of the US maker of meal-replacement drinks.

Rhinehart will become executive chairman at the US-based company, while Crowley will continue to pursue a three-year business plan to take the firm forward.

"After much deliberation I have decided to pass the reins to a new CEO with more management and industry experience,'' Rhinehart said. "As founder and largest shareholder, as well, I will still do everything in my power to ensure its continued success.''

Rhinehart added Crowley "has been Soylent's president for the better part of a year and has already had an untold positive impact improving our distribution, marketing, supply chain, product, and organisation - all the things a good CEO should do. 

Crowley said Soylent introduced two new products in its cafe line in the past year: Cafe Vanilla and Cafe Chai.

In May, the company secured US$50m in financing spearheaded by GV - formerly Google Ventures - along with Tao Capital Parnters and existing investors.