Convenience retailer Spar is preparing to launch a GBP3.7m (US$7.3m) advertising push in the UK. 

The campaign, dubbed "Sorted", will include TV, radio and consumer press coverage along with POS support.

Cornelia Closhen, senior marketing manager said: "We are going to show consumers how Spar can plan a role in their daily lives. The campaign is based on the idea that Spar has the very thing your day needs. Sorted."

A spokesperson for Spar told just-food that the campaign is targeting three consumer segments: "live-for-the-now parents", "get ahead career builders" and "get ahead families".

"These segments… are all frequent convenience shoppers," Spar told just-food. "Another trait they all share is that they are all impulse shoppers and very busy. Therefore they have a great need for convenience in their lives and Spar is ideally placed to fulfil that need for them."

Spar said that it is integrating the campaign with the trading calendar in order to provide a sustained presence during the whole year.