Following Abbott Mead Vickers' successful October launch of St Ivel's Carapelli brand, the company has gained the advertising contract for the entire of St Ivel's £9m yellow fats business. This means that D'Arcy will lose the accounts for Vitalite, Golden Churn, St Ivel Gold and Utterly Butterly. The managing director at AMV, Cilla Snowball, commented: "These are great brands with huge potential. We pitched hard and we look forward to developing great work."
UK: St Ivel's £9m yellow fats business goes to AMV
Get full access to all content, just $1 for 30 days
just-food gives you the widest food market coverage.
But only paid just-food members have full, unlimited access to all our exclusive content - including 20 years of archives.
Try just-food for 30 days and get the research report; ‘Is sugar the next tobacco’ for free!
Dean Best, editor of just-food
Do you get our newsletters? If yes, log in to your account to access your FREE READS. Don't know your password? That's cool - you can reset it here.
Most Popular
Insights
- Interview: Houlihan Lokey on food M&A landscape
- Big Food's VC-style funds: the investments so far
- Interview: Tim Rycroft of UK trade body FDF
- Could Covid-19 make for more caring companies?
- Guide: Dairy companies aiming to milk dairy-free
News
- Coronavirus - just-food's free live blog updated
- UK supplier Bakkavor facing Covid-19 criticism
- Mondelez takes SnackFutures model to Europe
- Unilever seals major India M&A deal
- India food hit by production, supply disruption
Market research
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
